Who We Are

Kelly Guncheon, CFP©, ChFC©, is a CERTIFIED FINANCIAL PLANNER™ Professional who has run professional organizations, started businesses, and helped individuals and businesses succeed.

In addition to his CFP© certification, Kelly is a Chartered Financial Consultant.  A Chicago native, Kelly is a life-long Cubs, Bulls, Bears, and Blackhawks fan, but supports all of the Minnesota teams as well (when they're not playing a Chicago team). He enjoys wine, baking, reading, volunteerism, playing acoustic guitar in the church band, and listening to live folk, bluegrass, rock, blues, and classical music.

Prior to becoming a Financial Advisor, Kelly was an executive with professional associations including the American Hospital Association, the California Medical Association, and the California Primary Care Consortium. He and his wife, Holly, helped create the Church of the Epiphany's Giving Garden, which grows hundreds of pounds of produce to give to the local food shelf.

He also participates in the “Loaves and Fishes” meal program at a local church; founded Westside Progressives, a community dinner and discussion group; and has volunteered with Habitat for Humanity, Episcobuilders, Interfaith Power & Light, Feed My Starving Children, and the Golden Valley Girls Softball League. He has served on the Wings for Widows Board of Directors and as a Board member and Finance Committee Co-Chair for the Minnesota League of Women Voters.


Craig Ratz, CFP©, is a Certified Financial PlannerTM who has 20+ years of experience helping individuals, families, and business owners serving as their personal CFO.

Craig was previously a financial planner with BMO Harris Bank Wealth and Abbot Downing/Wells Fargo creating comprehensive financial plans.  His education started in Chemical Engineering and finished with a BS in Biochemistry from the University of MN.  Craig is a lifelong learner concentrating on making the complex appear simple.

Craig grew up in Rochester, MN where he got the best from the caring and service of the Mayo Clinic (mom) and the analytical skills of IBM (dad).  He is married to his high school sweetheart and lives in Lino Lakes where they raise their 3 children.  The Ratz family enjoys spending quality time together over a meal and enjoying everything that being outside has to offer.  Craig can often be found enjoying any, and everything, to do with wood – from planting to recycling.  We need to care for the people and places around us – leave it better than you found it.

He was also on the board creating one of the first state CERT programs, concentrating on local response and support for natural disasters.  His service to others also continues with various church boards, Feed My Starving Children, and other local service programs.


Justin Smith is an Investment Adviser Representative in our Dubuque, IA, branch office, The Life Group Financial Services. 

Since entering
 the business in 2012, Justin's passion has been to serve clients by educating them on the topics that are most relevant to their needs. He genuinely cares for people and their families and enjoys personal contact with clients, working hard to understand their goals. Justin can take financial and investment concepts and break them down in a way that empowers individuals and families to make the most educated decisions possible.  

Justin enjoys spending time with his wife and four children, serving at his local church, playing sports, and serving on two local educational institutions' Board of Directors.



Paul Thompson works out of our Westby, WI, office as an Investment Advisor Representative (IAR). He, like our other IAR Justin Smith, is affiliated with The Life Group in Dubuque, IA. Paul has an MBA from Aurora University and a B.A. in Business Marketing from Bethel University. Paul comes from 10 years as Operations Manager for a non-profit organization and has been actively involved in many church and faith organizations. He and his wife, Jenny, raise their daughter and 2 sons in Westby.